In January 2021, I had the pleasure of working with Katie Mattson Craig of Daily Momentum for a Camp North End branding shoot. Together we created a set of versatile and beautiful personal brand imagery to match Katie’s distinct brand identity.
Katie Mattson Craig, the creative force behind the Daily Momentum, is a business coach. She specializes in helping holistic and creative business owners build practical strategies for marketing and scaling their heart-based businesses a step at a time!
Camp North End was the right location to perfectly fit the Daily Momentum brand. Katie’s brand identity is bold, eclectic, colorful, and unique -just like this iconic Charlotte industrial park.
I used this shipping container as a backdrop because these colors are her brand colors, and the arrow is a natural way to symbolize momentum! I used a prism on the left side to add some visual interest with in-camera reflections.
Katie wanted some blog-style images inspired by concerns and complaints she hears regularly from her clients. She plans to use these to address and solve her audience’s problems.
Katie shared that many of her clients state that they “don’t want to be boxed in.” I posed her beside these shipping containers to provide an organic visual segway for her to speak on this topic.
This mural was a real backdrop find! I used it to inject a whole lot of personality in some headshots.
Katie brought along a temporary tattoo and applied it to her inner wrist on-site. “Follow your bliss” points to the core values of the Daily Momentum brand.
Because affirmation cards speak directly to Katie’s target audience, they were a natural prop choice to include!
This hallway consistently has gorgeous, flattering light for headshots. Naturally, we used it for just this purpose!
After we knocked out some standard headshots, we created some images that show more of Katie’s vibrant personality. She specifically requested this quirky shot with the pen. Katie also wanted to feature this bespoke bracelet, which says “badass” in morse code, in a detail shot!
Katie shared with me that this image wasn’t one she was planning on choosing because though she loved how she looked, she couldn’t originally imagine a purpose for it within her business. However, her husband encouraged her to choose it anyway …just because!
It was a joy to work with Katie on this Camp North End branding shoot!
To learn more about Katie’s business coaching services, click here: https://dailymomentum.com/
Katie just launched The Collective -a community for entrepreneurs! Click here to learn more:
https://dailymomentum.com/join-the-business-collective/
To learn more about my brand photography services and to book a shoot of your own, click here: https://elizabethaimages.com/personal-brand/
-Elizabeth A.