In late 2020, I had the pleasure of working with boutique realty brand New Pointe Realty and the dynamic duo behind it, Karla Foster and Ashley Bell.
These two driven women are determined to grow their small brand into a real estate power house of a company! Together they cover both Salisbury and Charlotte.
Because New Point Realty is based in downtown Salisbury, this area was a natural location choice for the session. Karla and Ashley borrowed a local empty retail space for the day to use for both outfit changes and photos.
Variety was the name of the game for this session. In the planning stage of this photo shoot, Karla and Ashely emphasized that they wanted to fit in as many looks as possible. We powered through 5 outfits apiece and dozens of poses in just under 3 hours!
Karla and Ashley had lots of fun props for us to incorporate in to the shoot! They brought coffee mugs, travel cups, sunglasses, laptops, portfolios, notebooks, and more. Props like these are a great way to communicate brand stories, indicate what services or products a business provides, and make posing feel more comfortable and organic (from the client’s perspective).
Ashley’s burgundy sheath dress was my favorite outfit of the day!
Downtown Salisbury, much to my delight, offered a plethora of textured walls for me to use as backdrops for this branding photo shoot! I’m not sure which I like more of the two options below -the honey-colored brick wall or the green metal wall.
These two go-getters were a blast to work with! I am excited to watch them and their business flourish.
To learn more about New Pointe Realty, click here: https://newpointerealty.com/
To learn more about my personal branding services and to book a session for yourself, click here: https://elizabethaimages.com/personal-brand/
-Elizabeth A.