In early summer, I worked with Matt K, senior software engineer, to create a gallery of fresh headshots and brand imagery with a Camp North End headshot session.
Matt K is my husband of seven years. He is my best friend and an absolutely wonderful partner to me.
I recently realized just how long it had been since I last took headshots for Matt -at least 4 years! In my professional opinion, headshots should be updated every one to two years. With this in mind, I made refreshing Matt’s headshots a priority this summer.
Matt is a senior software engineer with almost a decade of experience. He prides himself in his thorough code production and tenacious work ethic. His coworkers describe him as upbeat and enjoyable to work with.
While Matt has a strong sense of who he is and his personal brand, he didn’t have a color palette in mind. Using the brand adjectives he provided, I helped him curate a collection of colors to underscore the ideas he wants to communicate at a glance.
We used color psychology to choose Matt’s personal brand color palette. Each of the four colors we chose corresponds to Matt’s personal brand adjectives.
Orange communicates optimism, passion, and energy.
Shades of brown suggest integrity and dependability.
Burgundy conveys leadership and strength.
Gray is associated with professionalism and balance.
I chose Camp North End knowing that his personal brand colors would be present all over the place! Matt is drawn to an industrial aesthetic and rustic texture, so I knew he would be pleased with the resulting brand imagery.
Our last location was a breezeway near the food court. It features a huge variety of textures and is well-lit during daylight hours.
Camp North End is a sprawling, former industrial complex that has been steadily turned into a vibrant community space full of small businesses. Visitors can enjoy boutiques, a wide variety of foods and beverages, and weekly markets. Camp North End is packed with colorful murals for visitors to discover and enjoy as they explore. This Charlotte hotspot is a fantastic photo shoot location for all kinds of brands!
To learn more about booking Camp North End headshots for yourself, click here: https://elizabethaimages.com/personal-brand/
-Liz